ISSN: 2310-757X
Please use this identifier to cite or link to this item:
http://elar.urfu.ru/handle/10995/99608| Title: | Changes in consumer preferences from the perspective of theory of generations |
| Authors: | Loginovskikh, A. A. Belyaeva, Zh. S. |
| Issue Date: | 2021 |
| Publisher: | УрФУ |
| Citation: | Loginovskikh A. A. Changes in consumer preferences from the perspective of theory of generations / A. A. Loginovskikh, Zh. S. Belyaeva. — Текст : электронный // Весенние дни науки : сборник докладов Международной конференции студентов и молодых ученых (Екатеринбург, 22–24 апреля 2021 г.). — Екатеринбург : УрФУ, 2021. — C. 53-56. |
| Abstract: | The article summarizes the factors influencing consumer preferences of different generations. A study of consumer groups of different generations was carried out to determine the main patterns of their behavior. Provided advices to businesses for dealing with new generations of buyers. |
| Keywords: | CONSUMERS GENERATIONAL THEORY GENERATION Z GENERATION Y GENERATION X BABY BOOMERS SILENT GENERATION CONSUMER PREFERENCES |
| URI: | http://elar.urfu.ru/handle/10995/99608 |
| Conference name: | Международная конференция студентов и молодых ученых «Весенние дни науки» |
| Conference date: | 22.04.2021-24.04.2021 |
| ISBN: | 978-5-91256-519-9 |
| Origin: | Весенние дни науки. — Екатеринбург, 2021 |
| Appears in Collections: | Конференции, семинары, сборники |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 978-5-91256-519-9_2021_010.pdf | 283,1 kB | Adobe PDF | View/Open |
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