Modeling the Processes of Managing the Advertising Budget ofan Electronic Trading Platform

Kolomytseva, A.; Timokhin, V.; Medvedev, A.; Pavlov, M.; Guskova, D.

doi:10.1063/5.0081551

Please use this identifier to cite or link to this item: http://elar.urfu.ru/handle/10995/117836

Title:	Modeling the Processes of Managing the Advertising Budget ofan Electronic Trading Platform
Authors:	Kolomytseva, A. Timokhin, V. Medvedev, A. Pavlov, M. Guskova, D.
Issue Date:	2022
Publisher:	American Institute of Physics Inc.
Citation:	Modeling the Processes of Managing the Advertising Budget ofan Electronic Trading Platform / A. Kolomytseva, V. Timokhin, A. Medvedev et al. // AIP Conference Proceedings. — 2022. — Vol. 2425. — 110027.
Abstract:	The paper presents the possibilities of using system-dynamic modeling to manage the advertising budget ofan electronic trading platform. A model has been developed and its mathematical description is given. Computer experiments have been carried out corresponding to various configurations of the advertising budget (distribution between different target groups) with the calculation of such efficiency indicators as profitability, total costs due to irrational advertising costs, and the cost ofattracting one client. © 2022 American Institute of Physics Inc.. All rights reserved.
URI:	http://elar.urfu.ru/handle/10995/117836
Access:	info:eu-repo/semantics/openAccess
Conference name:	International Conference on Numerical Analysis and Applied Mathematics 2020, ICNAAM 2020
Conference date:	17 September 2020 through 23 September 2020
SCOPUS ID:	85128528528
PURE ID:	30106101
ISSN:	0094243X
ISBN:	9780735441828
DOI:	10.1063/5.0081551
Sponsorship:	Simos T.E.Simos T.E.Simos T.E.Simos T.E.Tsitouras C.
Appears in Collections:	Научные публикации ученых УрФУ, проиндексированные в SCOPUS и WoS CC

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