1. Электронный научный архив УрФУ
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  3. Научные публикации ученых УрФУ, проиндексированные в SCOPUS и WoS CC
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dc.contributor.authorKolomytseva, A.en
dc.contributor.authorTimokhin, V.en
dc.contributor.authorMedvedev, A.en
dc.contributor.authorPavlov, M.en
dc.contributor.authorGuskova, D.en
dc.date.accessioned2022-10-19T05:19:47Z-
dc.date.available2022-10-19T05:19:47Z-
dc.date.issued2022-
dc.identifier.citationModeling the Processes of Managing the Advertising Budget ofan Electronic Trading Platform / A. Kolomytseva, V. Timokhin, A. Medvedev et al. // AIP Conference Proceedings. — 2022. — Vol. 2425. — 110027.en
dc.identifier.isbn9780735441828-
dc.identifier.issn0094243X-
dc.identifier.otherhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85128528528&doi=10.1063%2f5.0081551&partnerID=40&md5=eeb448b68d4fa4ec39bbfa76580261adlink
dc.identifier.urihttp://elar.urfu.ru/handle/10995/117836-
dc.description.abstractThe paper presents the possibilities of using system-dynamic modeling to manage the advertising budget ofan electronic trading platform. A model has been developed and its mathematical description is given. Computer experiments have been carried out corresponding to various configurations of the advertising budget (distribution between different target groups) with the calculation of such efficiency indicators as profitability, total costs due to irrational advertising costs, and the cost ofattracting one client. © 2022 American Institute of Physics Inc.. All rights reserved.en
dc.description.sponsorshipSimos T.E.Simos T.E.Simos T.E.Simos T.E.Tsitouras C.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherAmerican Institute of Physics Inc.en
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.sourceAIP Conference Proceedingsen
dc.titleModeling the Processes of Managing the Advertising Budget ofan Electronic Trading Platformen
dc.typeConference Paperen
dc.typeinfo:eu-repo/semantics/conferenceObjecten
dc.typeinfo:eu-repo/semantics/publishedVersionen
dc.conference.nameInternational Conference on Numerical Analysis and Applied Mathematics 2020, ICNAAM 2020en
dc.conference.date17 September 2020 through 23 September 2020-
dc.identifier.doi10.1063/5.0081551-
dc.identifier.scopus85128528528-
local.contributor.employeeKolomytseva, A., Department of Economic Cybernetics, Donetsk National Technical University, Artema Street 13183015, Ukraineen
local.contributor.employeeTimokhin, V., Department of Economic Cybernetics, Donetsk National Technical University, Artema Street 13183015, Ukraineen
local.contributor.employeeMedvedev, A., Ural Federal University, Mira 19, Ekaterinburg, 620002, Russian Federationen
local.contributor.employeePavlov, M., Department of Economic Cybernetics, Donetsk National Technical University, Artema Street 13183015, Ukraineen
local.contributor.employeeGuskova, D., Ural Federal University, Mira 19, Ekaterinburg, 620002, Russian Federationen
local.volume2425-
local.contributor.departmentDepartment of Economic Cybernetics, Donetsk National Technical University, Artema Street 13183015, Ukraineen
local.contributor.departmentUral Federal University, Mira 19, Ekaterinburg, 620002, Russian Federationen
local.identifier.pure30106101-
local.description.order110027-
local.identifier.eid2-s2.0-85128528528-
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