Введение краудсорсинга как часть инновационной стратегии

Abstract

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal often – innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. This phenomenon can provide organizations with access to new ideas and solutions, deeper consumer engagement, opportunities for cocreation, optimization of tasks, and reduced costs.