Perspectives and Managerial Implications of E-Commerce Adoption in SMEs: A Systematic Review

Abstract

The rapid growth of e-commerce has transformed the global business landscape, offering numerous opportunities for economic development and enhanced trade. However, the adoption of e-commerce varies across different countries and regions. In the case of developing nations, despite the potential benefits, ecommerce adoption by small and medium size enterprises remains relatively low. This review aims to gather existing literature, in order to identify key themes and gaps, and provide a coherent synthesis of the area.