ISSN: 2310-757X
Please use this identifier to cite or link to this item:
http://elar.urfu.ru/handle/10995/137687| Title: | Developing A Brand Strategy as A Way to Tailor Brand |
| Authors: | Gureva, A. |
| metadata.dc.contributor.advisor: | Iskhakova, E. Gubik, S. |
| Issue Date: | 2024 |
| Publisher: | Издательство Издательский Дом «Ажур» |
| Citation: | Gureva A. Developing A Brand Strategy as A Way to Tailor Brand / A. Gureva, E. Iskhakova, S. Gubik. — Текст : электронный // Весенние дни науки ИнЭУ : сборник докладов Международной конференции студентов и молодых ученых (Екатеринбург, 17–20 апреля 2024 г.). — Екатеринбург : Издательство Издательский Дом «Ажур», 2024. — C. 1037-1039. |
| Abstract: | The article examines the impact of brand strategy and visual identity on consumer perception and behavior. A carefully developed brand strategy, combined with a consistent visual identity, will play a crucial role in distinguishing the company from competitors and increasing customer loyalty. |
| Keywords: | BRAND STRATEGY GRAPHIC PROFILE BRAND VALUES TARGET AUDIENCE CONSUMER ATTENTION WINNING BRAND STRATEGIES DISTINCT BRANDING BRAND EXPANSION NO-BRANDING STRATEGY PRIVATE LABELS DIFFERENTIATION TARGET AUDIENCE |
| URI: | http://elar.urfu.ru/handle/10995/137687 |
| Conference name: | Весенние дни науки ИнЭУ |
| Conference date: | 17.04.2024–20.04.2024 |
| ISBN: | 978-5-91256-667-7 |
| Origin: | Весенние дни науки ИнЭУ : сборник докладов Международной конференции студентов и молодых ученых. — Екатеринбург, 2024 |
| Appears in Collections: | Конференции, семинары, сборники |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 978-5-91256-667-7_2024_219.pdf | 344,94 kB | Adobe PDF | View/Open |
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