The Opportunities and Challenges of Adopting Cryptocurrencies in International Business

Abstract

This article explores the impact of cryptocurrencies on international business. A descriptive case-study was conducted on several companies that have implemented cryptocurrencies into their payment systems. The article analyzes the reasons, measures, and results of cryptocurrency implementation, with a focus on attracting new customers, speeding up payment decision-making by customers, and innovation in the market. The article concludes that the implementation of cryptocurrencies is more successful for niche products and services targeting a young and tech-savvy audience.