ISSN: 2310-757X
Please use this identifier to cite or link to this item:
http://elar.urfu.ru/handle/10995/103023| Title: | Construction of the payoff matrix for the loyalty program model |
| Authors: | Zavalishchin, D. Khazimullin, A. |
| Issue Date: | 2021 |
| Publisher: | American Institute of Physics Inc. |
| Citation: | Zavalishchin D. Construction of the payoff matrix for the loyalty program model / D. Zavalishchin, A. Khazimullin. — DOI 10.1063/5.0041702 // AIP Conference Proceedings. — 2021. — Vol. 2333. — 100003. |
| Abstract: | An approach to creating a payoff matrix for modeling using the game theory to find the optimal strategies of the seller and the buyer is proposed. The index of customer loyalty can be used as input data. The result is a payoff matrix consisting of forecasted average profits. © 2021 Author(s). |
| URI: | http://elar.urfu.ru/handle/10995/103023 |
| Access: | info:eu-repo/semantics/openAccess |
| SCOPUS ID: | 85102773755 |
| WOS ID: | 000664205600020 |
| PURE ID: | 21042991 41d57cec-8914-42ff-9fc3-de3de5755bc6 |
| ISSN: | 0094243X |
| ISBN: | 9780735440777 |
| DOI: | 10.1063/5.0041702 |
| Appears in Collections: | Научные публикации ученых УрФУ, проиндексированные в SCOPUS и WoS CC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2-s2.0-85102773755.pdf | 333,16 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.