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Title: Construction of the payoff matrix for the loyalty program model
Authors: Zavalishchin, D.
Khazimullin, A.
Issue Date: 2021
Publisher: American Institute of Physics Inc.
Citation: Zavalishchin D. Construction of the payoff matrix for the loyalty program model / D. Zavalishchin, A. Khazimullin. — DOI 10.1063/5.0041702 // AIP Conference Proceedings. — 2021. — Vol. 2333. — 100003.
Abstract: An approach to creating a payoff matrix for modeling using the game theory to find the optimal strategies of the seller and the buyer is proposed. The index of customer loyalty can be used as input data. The result is a payoff matrix consisting of forecasted average profits. © 2021 Author(s).
Access: info:eu-repo/semantics/openAccess
SCOPUS ID: 85102773755
WOS ID: 000664205600020
PURE ID: 21042991
ISSN: 0094243X
ISBN: 9780735440777
DOI: 10.1063/5.0041702
Appears in Collections:Научные публикации ученых УрФУ, проиндексированные в SCOPUS и WoS CC

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