Please use this identifier to cite or link to this item: http://elar.urfu.ru/handle/10995/94538
Title: Opposition “Universal and Specific Names of Coffee” as a New Communication Trend
Authors: Mukhina, I.
Efremovskikh, A.
Issue Date: 2020
Publisher: Ural University Press
Citation: Mukhina I. Opposition “Universal and Specific Names of Coffee” as a New Communication Trend / I. Mukhina, A. Efremovskikh // Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity. – Ekaterinburg : Ural University Press, 2020. – pp. 271-288. – DOI 10.15826/B978-5-7996-3081-2.19
Abstract: The purpose of the article is to summarise the results of a psycholinguistic experiment based on a thematic analysis of associative reactions to universal and specific coffee names, as well as to identify their frequency spelling and orthoepic variants. The psycholinguistic experiment clearly showed how the process of coffee names assimilation as borrowed words in Russian is continuing and which images arise in native speakers’ minds when using them. It has been revealed that in the consciousness of modern Russian native speakers, the tendency to contrast universal and specific names of coffee is manifested. Universal coffee names have already passed the process of borrowing, the regulatory form of specific coffee names is currently absent both in explanatory dictionaries and in unofficial use, so the most common orthoepic and spelling variants can be considered those that are familiar and convenient for Russian native speakers. The universal and specific names of coffee beverages function as a new communication trend in the life of modern young people.
Keywords: PSYCHOLINGUISTIC EXPERIMENT
SEMANTIC ASSOCIATIONS
REALITIES
ORTHOGRAPHIC VARIANTS
ORTHOEPIC VARIANTS
RELATIONS OF THE OPPOSITE
URI: http://elar.urfu.ru/handle/10995/94538
Conference name: Fifth International Research Conference “Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity”
Conference date: 26.11.2020-28.11.2020
ISBN: 978-5-7996-3081-2
DOI: 10.15826/B978-5-7996-3081-2.19
metadata.dc.description.sponsorship: The study was carried out with the financial support of the Russian Foundation for Basic Research in the framework of the scientific project No. 19-012-00458 “Relations of Identities and Opposites: Integration of Mental Spaces in Lexicographic, Structural-Semantic and Cognitive-Discursive Presentation”, as well as the work was supported by Act 211 Government of the Russian Federation, contract № 02.A03.21.0006.
Origin: Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity. — Ekaterinburg, 2020
Appears in Collections:Междисциплинарные конференции, семинары, сборники

Files in This Item:
File Description SizeFormat 
978-5-7996-3081-2_020.pdf235,04 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.