Models and Methods of Promoting Educational Services in the Internet Marketing

Abstract

Web technologies and Internet marketing provide universities with new opportunities to organize more effective interactions with consumers of educational services. The educational portal of the university becomes a single point for the interaction of the university with all categories of interested persons. Modeling the structure of the educational portals, taking into account the behavior and preferences of consumers of educational services become especially relevant. The aim of the study is to analyze the processes related to the development and maintenance of the effective functioning of educational portals of higher education institutions, to model their structure, and to study the possibilities of using them to improve the quality of promotion of educational services.