Representation of Symbolic Capital of Territories by Actors of "Digital" and "Analogue" Generations in Multimodal Texts

Abstract

On the basis of the socio-semiotic theory of representation, the concept of symbolic capital of territories, ideas about ”analogue” and ”digital” media generations, the study analyzes specific institutional and non-institutional audiovisual messages reflecting the symbolic capital of territories. The study material was 157 audiovisual texts of different artistic and journalistic genres, selected due to a large number of viewings. These multimodal representational texts mainly reflect the symbolic capital of the Ural Federal District. The author developed her research methodology, which allowed revealing the structures of multimodal texts and interpreting their meanings. The results of the study indicate various generational ”multimodal ensembles” of messages and, as a result, only partially coincident “world caught in the frame”. The messages of professional journalists focus distinctively on industrial and human capitals, while those of non-institutional actors describe economic, cultural and social advantages of the territories. Although analogue and digital generations apply diverse multimodal tools, their way of filming stories is different as well.