The Culture of Appearance As a Component of Children Model of Culturnost in Soviet Russia (1934–1939)

Abstract

The article uses 1934–1939 publications of the Pionerskaya Pravda newspaper to analyze the children’s model of kul’turnost’. Exploring the demands to the schoolchildren’s appearance, the authors note that these demands were based on ideological and hygienic, and not on aesthetic, criteria. We come to the conclusion that the 1930s children model of kul’turnost’ corresponded to the adult model in its general features; however, it was marked by higher stability, because the children audience was instructed to follow the first basic level of kul’turnost’.