Please use this identifier to cite or link to this item: http://hdl.handle.net/10995/82752
Title: The Transformation of Written Congratulations Etiquette in Early XXIst-century Russia
Authors: Likhachyova, L. S.
Kapkan, M. V.
Issue Date: 2018
Publisher: Knowledge E
Citation: Likhachyova L. S. The Transformation of Written Congratulations Etiquette in Early XXIst-century Russia / L. S. Likhachyova, M. V. Kapkan // Facets of Culture in the Age of Social Transition : Proceedings of the All-Russian Research Conference (Ekaterinburg, Russia, 23–24 March, 2018). – Dubai : Knowledge E, 2018. – KnE Engineering, 3 (8). – pp. 79-86. – DOI 10.18502/keg.v3i8.3613
Abstract: The article explores the transformation of written congratulations etiquette happening in early XXst-century Russian culture. We are using an example of the etiquette of written greetings to highlight the changing aspects of this etiquette situation (spatial and temporal characteristics; actors and their status roles; communication media; communication objectives; etiquette attributes). We argue that etiquette as a normative system is developed cumulatively, while undergoing a number of communicative transformations regarding the concrete elements of written congratulation situation: a rising importance of communication channels, a transformation of communication objectives, an increased attention to a formal side of etiquette attributes, etc. At the same time, the greeting card is transformed both in its content (which today includes many new festive events and dates) and in its form, which becomes much more diverse in structure, color palette, etc.
Keywords: ETIQUETTE
POSTCARD
GREETINGS CARD
ETIQUETTE SITUATION
CULTURAL NORMS
URI: http://hdl.handle.net/10995/82752
metadata.dc.rights: Creative Commons Attribution License
License text: https://creativecommons.org/licenses/by/4.0/
Conference name: All-Russian Research Conference with International Participation «Facets of Culture in the Age of Social Transition»
Conference date: 23.03.2018-24.03.2018
WOS ID: WOS:000469505200014
ISSN: 2518-6841
DOI: 10.18502/keg.v3i8.3613
Origin: All-Russian Research Conference with International Participation «Facets of Culture in the Age of Social Transition». — Ekaterinburg, 2018
Appears in Collections:Конференции, семинары

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