Please use this identifier to cite or link to this item: http://hdl.handle.net/10995/82752
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dc.contributor.authorLikhachyova, L. S.en
dc.contributor.authorKapkan, M. V.en
dc.date.accessioned2020-05-25T09:00:51Z-
dc.date.available2020-05-25T09:00:51Z-
dc.date.issued2018-
dc.identifier.citationLikhachyova L. S. The Transformation of Written Congratulations Etiquette in Early XXIst-century Russia / L. S. Likhachyova, M. V. Kapkan // Facets of Culture in the Age of Social Transition : Proceedings of the All-Russian Research Conference (Ekaterinburg, Russia, 23–24 March, 2018). – Dubai : Knowledge E, 2018. – KnE Engineering, 3 (8). – pp. 79-86. – DOI 10.18502/keg.v3i8.3613en
dc.identifier.issn2518-6841-
dc.identifier.urihttp://hdl.handle.net/10995/82752-
dc.description.abstractThe article explores the transformation of written congratulations etiquette happening in early XXst-century Russian culture. We are using an example of the etiquette of written greetings to highlight the changing aspects of this etiquette situation (spatial and temporal characteristics; actors and their status roles; communication media; communication objectives; etiquette attributes). We argue that etiquette as a normative system is developed cumulatively, while undergoing a number of communicative transformations regarding the concrete elements of written congratulation situation: a rising importance of communication channels, a transformation of communication objectives, an increased attention to a formal side of etiquette attributes, etc. At the same time, the greeting card is transformed both in its content (which today includes many new festive events and dates) and in its form, which becomes much more diverse in structure, color palette, etc.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherKnowledge Een
dc.relation.ispartofAll-Russian Research Conference with International Participation «Facets of Culture in the Age of Social Transition». — Ekaterinburg, 2018
dc.rightsCreative Commons Attribution License
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectETIQUETTEen
dc.subjectPOSTCARDen
dc.subjectGREETINGS CARDen
dc.subjectETIQUETTE SITUATIONen
dc.subjectCULTURAL NORMSen
dc.titleThe Transformation of Written Congratulations Etiquette in Early XXIst-century Russiaen
dc.typeConference Paperen
dc.typeinfo:eu-repo/semantics/conferenceObjecten
dc.typeinfo:eu-repo/semantics/publishedVersionen
dc.conference.nameAll-Russian Research Conference with International Participation «Facets of Culture in the Age of Social Transition»en
dc.conference.date23.03.2018-24.03.2018-
dc.identifier.doi10.18502/keg.v3i8.3613-
local.description.firstpage79-
local.description.lastpage86-
dc.identifier.wosWOS:000469505200014-
Appears in Collections:Конференции, семинары

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