Этнокультурные элементы в бразильской рекламе

Abstract

The article is devoted to ethno-cultural elements, which are reflected in the national advertising of Brazil. How ethnic culture and identity influence on creating advertising, and is it expressed in advertising? Particular attention is paid to the context and meaning of the use of ethnic and cultural elements and symbols of the countries in television advertising and advertising posters, and how they are connected to the ethnic culture. During the research it was found which types of goods and services often use ethnic elements in their advertising.

Статья посвящена этнокультурным элементам, которые отражаются в национальной рекламе Бразилии. Особое внимание уделяется контексту типу используемых элементов в телевизионной рекламе и рекламных плакатах. Определяется тип товаров и услуг, которые используют в своей рекламе этнические элементы.