Corporate Culture in the E-Commerce Industry: Comparative Analyses of Alibaba (China) and Ozon (Russia)

Abstract

This comparative study delves into the corporate culture incentives within the e-commerce industries of China and Russia, with specific focus on the companies Ozon and Alibaba. Using a research method based on existing literature, document analysis, and secondary data sources, this research explores and compares the corporate culture and incentive programs of the two companies. By considering the cultural and regulatory differences between China and Russia, as well as the unique organizational strategies of Ozon and Alibaba, this study aims to identify key similarities and differences in corporate culture incentives without engaging in primary data collection or interviews. The findings of this research will provide valuable insights into the corporate cultures of these e-commerce giants and offer implications for companies operating in similar contexts.