The Impact of Green Human Resources Management Policies on Employer Brand

Abstract

The aim of the study is devoted to the conceptual substantiation of assessing the impact of human resource management from the standpoint of environmental management i.e., green human resources management on organization’s employer branding. The research relevance is embedded in the growing importance of the concept of environmental sustainability on a global scale, aimed at preserving the unique conditions of human life, counteracting the growing chaos associated with climate change. The socio-economic and socio-humanitarian spheres are also exposed to environmental threats, as they are an environment in which the ideas and values of "ecological cleanliness" become critical for the survival of society, both in institutional and organizational aspects. With a focus on managing the organization's talents as unique human resources while been conscious of organizations’ environmental footprint, modern organizations develop the brand of employer in the wide context. In the article, the model of an ecological human resources management which influences HR-brand is presented.