Does Platform A New Type of Business or A Tool?

Abstract

This paper focuses on the topic of platform entrepreneurship and answers the question: "Platform-a new type of business or a tool to run it?" The paper gives examples of a new type of business, a tool for doing business, an ecosystem and draws conclusions on each point. Considered the concept of "new type of business" on the example of the circus "Du Soleil" and showed the characteristic features: A unique product offer that did not exist before; Opening a new consumer market; New business model. Also showed an example of a business tool and compared it with platforms. We came to the conclusion that the platform is a tool for doing business. We also considered the concept of "ecosystem" using the example of Amazon and saw that this is a new type of business.