Please use this identifier to cite or link to this item: http://hdl.handle.net/10995/103216
Title: Management education for digital natives in the 21st century
Authors: Kuznetsova, E.
Sos, P. J.
Issue Date: 2020
Publisher: Academic Conferences International 
Citation: Kuznetsova E. Management education for digital natives in the 21st century / E. Kuznetsova, P. J. Sos. — DOI 10.34190/ELG.20.034 // Proceedings of the 16th European Conference on Management Leadership and Governance, ECMLG 2020. — 2020. — P. 106-112.
Abstract: The paper represents the results of the collaborative research of the peculiarities of digital natives in management and marketing education. The research has been conducted by authors at two universities: Ural Federal University (Yekaterinburg, Russia) and Kodolanyi Janos University (Budapest, Hungary). The research is aimed to define peculiarities of new generation of students called digital natives both in the sphere of education and communication. The presentation specifies key features that distinguish modern students from their predecessors and offers new education and communication technologies that should be used with digital natives. In the 21st century, the era of technologies and globalization, the ways of perception and processing the information have changed dramatically. Children and adolescents got used to searching for any information they need in the Internet and they want to obtain the information as soon as possible. So nowadays to educate students efficiently we need to take into account this change and apply new educational technologies that allow us to use the advantages of the digital natives' thinking and to develop the skill of analytical or linear thinking. The methods applied include sociological poll and its quantitative analyses as well as in-depth interview with students and tutors. The authors also applied methods of observation and scientific analyses, researched scientific papers devoted to digital natives. As the research shows digital natives are characterized with clip thinking, impulse decision-making, quick information analyses but inability to make analytical conclusions. Hence appropriate educational technologies and forms for digital natives should include practical education (particular practical tasks related to the profession or real life), information technologies (starting with presentations and ending up with AR and VR technologies), certain aspects of gamification (for example in assessment or task formulation) as well as complex complicated tasks that require both information analyses and independent judgement. © ECIAIR 2020.All right reserved.
Keywords: COMPETENCY-BASED EDUCATION
DIGITAL NATIVES
EDUCATIONAL TECHNOLOGIES
MANAGEMENT EDUCATION
DECISION MAKING
E-LEARNING
EDUCATIONAL TECHNOLOGY
ENGINEERING EDUCATION
INFORMATION ANALYSIS
CHILDREN AND ADOLESCENTS
COLLABORATIVE RESEARCH
COMMUNICATION TECHNOLOGIES
DIGITAL NATIVES
IN-DEPTH INTERVIEWS
MANAGEMENT EDUCATION
SCIENTIFIC ANALYSIS
SCIENTIFIC PAPERS
STUDENTS
URI: http://hdl.handle.net/10995/103216
Access: info:eu-repo/semantics/openAccess
SCOPUS ID: 85097885400
PURE ID: 20384951
c26fe7bc-b63f-42d4-8233-09661245f0b6
ISBN: 9781912764761
DOI: 10.34190/ELG.20.034
Appears in Collections:Научные публикации, проиндексированные в SCOPUS и WoS CC

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