Market restrictions on the lifting and transportation equipment production

Abstract

Over the past few decades, the trends of globalization and the markets expansion have been fundamental in the Russian and world economies. Such economic structure requires a large volume and range of transportation, the storage systems presence, the transported objects distribution. Logistics centers become an integral part of the economic development both for the regions and the country as a whole. Logistics centers, in turn, need specialized equipment that allows the most efficient use of existing storage areas. Reach truck is one of the most commonly used equipment in large A and A + warehouses. The article presents the estimating market restrictions method when the equipment cost determining taking into account the characteristics of the designed facility and the main competitors represented on the market. The method peculiarity is taking into account the technical and consumer characteristics of the investigated object, their comparison with the competitors' parameters. Based on this comparison, the possible product price is determined. The proposed technique allows to optimize equipment configuration and price depending on the consumers' needs. The proposed evaluation algorithm was tested on complex technical equipment (reach truck), but it should be noted that the proposed methodology is universal and can be applied to any technical object. © Published under licence by IOP Publishing Ltd.