ISSN: 2310-757X
Please use this identifier to cite or link to this item:
http://elar.urfu.ru/handle/10995/22417| Title: | Decentralization of place brand communication |
| Authors: | Дубейковский, В. А. Dubeykovskiy, V. |
| Issue Date: | 2013 |
| Citation: | Dubeykovskiy V. Decentralization of place brand communication / V. Dubeykovskiy // Брендинг малых и средних городов России: опыт, проблемы, перспективы. — Екатеринбург : УрФУ, 2013. — С. 3-7. |
| Abstract: | Each place has a huge number of stakeholders. This article will make an introduction to the topic of decentralization of place brand communication and provide relevant examples of country, city and district branding. By decentralization the author means the process of uncontrollable place brand communication by various stakeholders. |
| Keywords: | PLACE BRANDING PLACE STAKEHOLDERS STAKEHOLDER ENGAGEMENT DECENTRALIZED COMMUNICATION DISTRIBUTED COMMUNICATION |
| URI: | http://elar.urfu.ru/handle/10995/22417 |
| Conference name: | Брендинг малых и средних городов: опыт, проблемы, перспективы |
| Conference date: | 28.03.2013-29.03.2013 |
| Origin: | Брендинг малых и средних городов: опыт, проблемы, перспективы. — Екатеринбург : УрФУ, 2013. |
| Appears in Collections: | Конференции, семинары, сборники |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| geobrand-2013-01.pdf | 88,62 kB | Adobe PDF | View/Open |
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