Socio-cultural and Legal Aspects of Interaction between Representatives of Different Subcultures in the Media Space

Abstract

The paper explores the existing framework of interaction between representatives of different subcultures in the modern media space. It is emphasized that a significant impact on these processes, according to the authors, has not only the everyday socio-cultural environment, but also the legal field in which there are communicative processes. Communication links between subcultures allow us to trace the degree of mutual influence and interaction of representatives of different ethnic groups, nationalities, state entities, changes in language and its meanings, as well as the technological development of communication itself in the era of post-literacy and ”niche” functioning of modern media. It is emphasized that the socio-cultural aspect allows assessing the degree of demand and transformation of cultural stereotypes in the process of interaction of state culture with various subcultural formations. The existing social tension between us is formed in the process of accumulation of negative and/or positive factors and finds its vivid expression in the media sphere and splashes out into the social space in the cultural form (music, art culture, etc.) and in form of mass protests in the framework of the implementation of ”subcultural capital” against the dominant stereotypes, imposed by society. Modern communication technologies (Internet, social networks, mobile phone, etc.) have opened not only new spheres of interaction between people, but also constantly confront society with the emergence of social risks, the origins of which are revealed in the potential conflict of meeting the interests and needs of representatives of different subcultures.