Interactivity as a Vector of the Socialization of Art

Abstract

The article presents research into the role of interactive practices in the development of contemporary art. By “interactive” is meant a creative work based on a two-way interaction with the viewer. Such a creative work is capable of responding to the recipient’s actions as well as changing under their influence. Interactive work is process-based, variable and open to interpretations. The history of the establishment of interactive contemporary art practices, which may be traced back to the historical avant-garde, punctuated by such important stages for contemporary art as the performative and social turns, is considered alongside ruptured art conventions associated with their advent. It is assumed that the various possibilities for interactivity are correlated with different media types (old/new/post). Interactivity is considered in terms of an important socialization factor in the various modifications of interactive art, including participatory art, as well as collaborative and collective artistic practices.