Корпоративная социальная деятельность российских компаний: некоторые выводы из аналитических докладов

Abstract

The paper is devoted to the main features and current trends of corporate social performance (CSP) in Russia, presented in nation-wide research projects led by the PWC Center for CSR at GSOM SPbU in 2008-2011. Based on the analysis of the leading Russian companies’ best practices the author concluded that their CSR related activities tended to be in line with the global trend of CSR principles integration into corporate strategy. From the perspectives of corporate social performance “portfolio” (Philanthropy, CR-Integration, and CR-Innovation) the corporate philanthropy is continuing to be the most developed CSP type of leading Russian companies, tending to overcome its relative isolation and to become closer connected with the core business. Nevertheless, in general the “path dependency” of the whole “portfolio” development is still not able to be traced.