The promotion of Yekaterinburg regional media in a multicultural environment

Abstract

Ekaterinburg – cultural, scientific, educational, administrative, commercial and industrial center of the Ural, one of the largest cities of Russia. The article reveals the issue, as reflected in the promotion of Ekaterinburg's cultural border between Europe and Asia. Examined the media image of Ekaterinburg and its impact on the promotion of the city among the representatives of different cultures. The media image is created when lighting from different spheres of life. Media reveal the social and economic functions of the city, culture, as well as the positive side of the territory for tourists and investors. Information marketing of the city – thought-out, structured technology of presenting information about the territory. But the flow of information by journalists is usually carried out spontaneously. In his study, the author looks for ways in which the capital of the Ural have to go, that would increase competitiveness among other cities and what role in this process is played by regional media.