Historical culture and city brand in case of XI’an city

Abstract

City management is a concept of rich connotations. In view of the practical condition of Xi‘an， the paper reveals the importance of historical culture to the development of the city. By analyzing the nature of city management models， it is pointed out that the model of environmental economy should be adopted for the management of Xi‘an City． The aspects to be focused on when building Xi‘an‘s city brand with its historical culture are also proposed to promote the development of the whole city.