Visual brand communication on instagram: content analysis of three small brands from Yekaterinburg

Abstract

This report aims to understand the visual communication strategies on Instagram of three small brands of Yekaterinburg – Russia in different market segments. The assumption is the world is becoming spectacularized because of the excesses of images produced during the interaction processes (Debord, 1997). Then, this research tries to identify as the photographs posted in social networks can help to build a brand according to the content explored in the image.