Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на этот ресурс: http://elar.urfu.ru/handle/10995/139036
Название: Digital Post-Fashion: Transformation of Design Paradigm and Metamorphoses of Identity Practices
Авторы: Koneva, A. V.
Дата публикации: 2020
Издатель: Knowledge E
Библиографическое описание: Koneva A. V. Digital Post-Fashion: Transformation of Design Paradigm and Metamorphoses of Identity Practices / A. V. Koneva // Questions of Expertise in Culture, Arts and Design. – Dubai : Knowledge E, 2020. – KnE Social Sciences. – Volume 4. – Issue 11. – pp. 267–276. – DOI: 10.18502/kss.v4i11.7557.
Аннотация: In this digital age almost all cultural practices are experiencing changes; neither the fashion industry, nor the fashion itself as a form of social behaviour are exceptions. Fashion brands face the challenge of creating new discourses as fashion consumers are becoming more sophisticated and more individualistic at the same time, with their knowledge and imagination helping them to make conscious choices. This, in turn, affects fashion advertising and communication strategies: advertising campaigns use new discursive and narrative practices. A new emerging and developing design paradigm creates a ”post-fashion.” The phenomenon of post-fashion is associated with a deep focus on the consumers, and not so much on their needs, but on their fantasies and desires. Fashion becomes a social laboratory, helping us to decipher the mechanisms of identity building and more to understand more clearly current and future social changes. Remaining a creative industry, fashion enters the virtual space, setting new coordinates for the social imaginary of body, age and gender: that is, for all those identity parameters that are becoming increasingly vague today. This process exposes a new social imaginary, new imaginative structures and experiences. Post-fashion combines traditional elements (textiles, folk crafts and eco-production, as well as silhouette and form, and much more) with the new digital technologies in the creation and distribution of fashion products.
Ключевые слова: FASHION
DIGITAL AGE
DIGITALIZATION
NEW TECHNOLOGIES
TRADITION
INNOVATION
SOCIAL IMAGINARY
SOCIAL IMAGINATION
URI: http://elar.urfu.ru/handle/10995/139036
Условия доступа: Creative Commons Attribution License
Текст лицензии: https://creativecommons.org/licenses/by/4.0/
Конференция/семинар: International research conference "Questions of Expertise in Culture, Arts and Design"
Дата конференции/семинара: 06.06.2019-07.06.20219
ISSN: 2518-668X
DOI: 10.18502/kss.v4i11.7557
Источники: Questions of Expertise in Culture, Arts and Design. — Ekaterinburg, 2020
Располагается в коллекциях:Конференции, семинары

Файлы этого ресурса:
Файл Описание РазмерФормат 
10.18502-kss.v4i11.7557.pdf262,59 kBAdobe PDFПросмотреть/Открыть


Лицензия на ресурс: Лицензия Creative Commons Creative Commons