ИМИДЖ И РЕПУТАЦИЯ КАК СТРАТЕГИЧЕСКИЕ СОСТАВЛЯЮЩИЕ НЕМАТЕРИАЛЬНЫХ АКТИВОВ ТЕРРИТОРИИ

Abstract

In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed.</div>