НОВЫЕ ПОДХОДЫ К ПОВЫШЕНИЮ КОНКУРЕНТОСПОСОБНОСТИ МОРСКОГО ТРАНСПОРТНОГО УЗЛА

Abstract

The issues of marine transport hub competitive growth in the context of new economic conditions are considered in the paper. Analyzing the present tools of the transport hub competitive growth, the author emphasizes their production-logistics orientation. However, when rendering services to cargo and ship owners, members of the MTH establish official (contractual) and informal relationship and exchange information on a permanent basis. The research into the nature of such a relationship brought the author to the conclusion that generation and further development of the partnership is a basis for new ways of the transport hub competitive growth. Considering the MTH as an institution, the author suggests that a general marketing information system intended for improvement of the services rendered, which will undeniably enhance competitive advantage.</div>