ИМИДЖ И БРЕНД РЕГИОНА: СУЩНОСТЬ И ОСОБЕННОСТИ ФОРМИРОВАНИЯ

Abstract

The author offers the treatment of concept "image of region". Territorial individuality is presented as a basis of formation of image. Territorial individuality unites identification attributes of region, its feature and resources. Also the essence of concept "a brand of region" is certain and the analysis of interrelation of this category with regional image is given. Resources of creation of positive image and regional brand are shown. Necessity of systematic formation of image of region is proved and recommendations on the organization of this process are given.