Development of foodstuffs market in a metropolis

Abstract

The purpose of this paper is to identify major trends in the market of food commodities and the development of measures to improve production and marketing of food industry enterprises of Yekaterinburg. The paper presents an analysis of food products market of Yekaterinburg, economic performance indicators and measures to optimize the product portfolio of the food industry for 2004 and 2010 are examined. In the studied period, an overfulfilment of the plan for the production of bio-products enriched with micronutrients and vitamins, including for children and pre-school institutions and also for people with various diseases was noticed. The estimation of the work results to improve the quality of food in the consumer market of the city and re-equipment of enterprises of food industry was made. The basic problems of market development of food products in a metropolis are revealed. Basing on the results of the study, directions for further development of this industry are suggested.