Путь к устойчивому развитию в fashion-индустрии с помощью маркетингового продвижения

Abstract

The increase in the level of well–being of the population, combined with the traditional marketing policy - encouraging consumption and increasing sales, has led to an increase in environmental and social problems. However, since the end of the twentieth century, the agenda of the importance of caring for human and natural resources has been no less significant factor compared to economic indicators.