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dc.contributor.authorGolubkova, E.en
dc.date.accessioned2023-05-22T06:13:47Z-
dc.date.available2023-05-22T06:13:47Z-
dc.date.issued2021-
dc.identifier.citationGolubkova E. The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Advertising Community / E. Golubkova // XXIII International Conference "Сulture, personality, society in the conditions of digitalization: methodology and experience of empirical research conference" (Ekaterinburg, Russia, 19–21 March, 2020). – Dubai : Knowledge E, 2021. – pp. 364–373. – DOI: 10.18502/kss.v5i2.8378en
dc.identifier.issn2518-668X-
dc.identifier.urihttp://elar.urfu.ru/handle/10995/122456-
dc.description.abstractThis article considers the influence which new advertising media has on the urban environment, through their impact on the modern communicative space. The aim of our research was to study the assessments of the impact of Ambient media new form communication on the urban environment of Yekaterinburg by experts of the city’s advertising community. The sociocultural phenomenon of Ambient media — a media form of interaction with consumers embedded in everyday objects, is very popular in Europe, but it remains poorly understood in modern Russia. Ambient media not only conveys information about the advertised object, but is able to transform the surrounding reality. The author conducted an in-depth interview with representatives of the advertising community of Yekaterinburg (N = 22). The attitude of experts to non-traditional media was determined through the study. The research has fixed the social groups that are most susceptible to Ambient media The impact of new media on changing the urban environment was analyzed. The study has recorded the high viability of non-traditional forms of advertising and identified the factors of the urban environment transformation with the help of Ambient media in Yekaterinburg.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherKnowledge Een
dc.relation.ispartofXXIII International Conference "Culture, Personality, Society in the Conditions of Digitalization: Methodology and Experience of Empirical Research Conference". — Ekaterinburg, 2020en
dc.rightsCreative Commons Attribution Licenseen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectURBAN ENVIRONMENTen
dc.subjectCOMMUNICATIVE SPACEen
dc.subjectNEW MEDIAen
dc.subjectAMBIENTen
dc.titleThe Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Advertising Communityen
dc.typeConference Paperen
dc.typeinfo:eu-repo/semantics/conferenceObjecten
dc.typeinfo:eu-repo/semantics/submittedVersionen
dc.conference.nameXXIII International Conference "Culture, Personality, Society in the Conditions of Digitalization: Methodology and Experience of Empirical Research Conference"en
dc.conference.date19.03.2020-21.03.2020-
dc.identifier.doi10.18502/kss.v5i2.8378-
local.description.firstpage364-
local.description.lastpage373-
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