Зеленые инициативы fashion индустрии

Abstract

The fashion industry is a separate and independent zone of environmental, economic and social influence. New values of consumer behavior, with the introduction of sustainable development goals, form a new paradigm of consumption, both among buyers and business models of companies. The policy of sustainable companies in the market is changing, new players appear, formed on the principles of sustainable development, outdated vision of strategic goals, becomes irrelevant and short-lived.