Please use this identifier to cite or link to this item: http://hdl.handle.net/10995/111761
Title: Measurement of Consumer Awareness of Food Waste: Construct Development with a Confirmatory Factor Analysis
Authors: Rasool, S.
Cerchione, R.
Salo, J.
Ferraris, A.
Abbate, S.
Issue Date: 2021
Publisher: Emerald Group Holdings Ltd.
Emerald
Citation: Measurement of Consumer Awareness of Food Waste: Construct Development with a Confirmatory Factor Analysis / S. Rasool, R. Cerchione, J. Salo et al. — DOI 10.1051/ita:2008021 // British Food Journal. — 2021. — Vol. 123. — Iss. 13. — P. 337-361.
Abstract: Purpose: This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption. Design/methodology/approach: To carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA). Findings: The outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness. Practical implications: These findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness. Originality/value: Even though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain. © 2021, Shahid Rasool, Roberto Cerchione, Jari Salo, Alberto Ferraris and Stefano Abbate.
Keywords: CONSUMER AWARENESS
FOOD CONSUMPTION
FOOD WASTE
SOCIAL MARKETING
STRUCTURAL EQUATION MODELING (SEM)
SUSTAINABILITY
URI: http://hdl.handle.net/10995/111761
Access: info:eu-repo/semantics/openAccess
SCOPUS ID: 85115051242
PURE ID: 23724171
ISSN: 0007-070X
DOI: 10.1051/ita:2008021
metadata.dc.description.sponsorship: The authors wish to express their warm thanks to the editor and the anonymous reviewers for their constructive comments and invaluable suggestions throughout the review process. Compliance with Ethical Standards Ethical Approval: This article did not receive any funding and did not employ study with animals. Conflict of interests: The authors declare that they have no conflict of interests.
Appears in Collections:Научные публикации, проиндексированные в SCOPUS и WoS CC

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