The Impact of the Introduction of the Metaverse Concept in the Company's Business Model

Abstract

The concept of the metaverse is developing in the world today. A number of the largest global companies are implementing this technology in their activities. The article shows how this affects the company's business model. Meta (formerly Facebook) was chosen as a case to analyze the business model. The purpose of the work is to identify how Meta's business model will change. To achieve the goal, an overview of the methods of analyzing the business model is done, companies that have previously introduced technological innovations to create the ecosystem of the metaverse were studied, and information about the Meta is investigated.