Просмотр коллекции по группе - По автору Ballerini, J.
Отображение результатов 1 до 3 из 3
| Дата публикации | Название | Авторы |
| 2024 | E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways | Ballerini, J.; Yahiaoui, D.; Giovando, G.; Ferraris, A. |
| 2023 | How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances | Ballerini, J.; Herhausen, D.; Ferraris, A. |
| 2023 | To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship | Bargoni, A.; Ballerini, J.; Vrontis, D.; Ferraris, A. |
