Global Media Market: Explicit Trends and Implicit Business Opportunities

Abstract

The growth of the particular global sphere of the economy is a call for action for countries which have the surplus of particular needed resources. The purpose of this paper is to draw attention to the growth of global media industry and availability of appropriate human capital in Russia for expansion into new developing market. During the work we used methods of empirical study such as: data collection and analysis, synthesis and measurement. We worked with official statistics, reports of nonfinancial and consulting organizations. Methods of theoretical study including abstracting, induction and deduction were also used. As a result, the strategic vision of entering Latin America media market for Russian media enterprises is formed, including the description of the main development trends of the industry. The scheme of RT’s media network, as an example of successful expansion in observable sphere, was compiled.