BNPL-сегмент – дискуссионный опыт рынка электронной коммерции

Abstract

Integration of BNPL services into «sales» channels allows you to expand the range of goods and services, attract new customers and increase the level of loyalty of existing customers.The paper analyzed the debatable factors in the development of the service and examined the features of the generational structure of consumers. Under the influence of BNPL, consumer culture has changed and will continue to change.