СТАТИСТИЧЕСКАЯ ОЦЕНКА ИНФОРМАЦИОННОГО ОБЕСПЕЧЕНИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ ПРЕДПРИЯТИЙ РЕГИОНА

Abstract

In clause authors offer the statistical approach to a complex estimation of systems of a supply with information of marketing activity (IO MD) the organizations of the region, allowing to estimate potential for development of system. Its realization will provide fuller satisfaction of needs of managers in the marketing information at acceptance of administrative decisions and, that, promotes increase of stability of business. Results of a complex statistical estimation of a condition of systems IO MD of the organizations of region on an example of Republic Komi are resulted.