Balanced indices in evaluation of production competitiveness.

Abstract

Competitiveness of production is a basic indicator for assessment of competitiveness of the enterprise, for making decisions on production in foreign economic activity. Today, there is no single approach and unified methodology for evaluating the competitiveness of products. At the same time, this assessment is the basis for the development of marketing providing and making decisions to enter into the new markets. The results of assessment show more adequate results than in the case of use of traditional methods. At the same time, the results of competitiveness evaluation are beyond any doubt in cases when a product has the best properties in a range of characteristics. The most existing methods for calculating the group indicators of production competitiveness averaged values of the analyzed indicators and did not allow them to evaluate the spread of values. The paper also examines the problem of production competitiveness evaluation by the aggregation of the indices characterized by significant heterogeneity of indices relatively to a product chosen as a sample. The degree of such heterogeneity is posed to evaluate with criterion of balanced indices, where reckoning is based on the metrical analysis. Competitiveness of production is a basic indicator for assessment of competitiveness of the enterprise, for making decisions on production, in foreign economic activity.